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Website and SMS Privacy Policy

Effective Date: 01/01/2026

BrighterView Counseling, LLC (“BrighterView Counseling,” “we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of the personal information of individuals who visit our website, use our services, or communicate with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, including information related to SMS communications.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

Name
Phone number
Email address
Mailing address
Appointment and scheduling information
Intake or contact form submissions
Communications exchanged with us (including email and SMS)

We may also automatically collect certain information when you visit our website, such as:

IP address
Browser type
Device information
Pages visited and usage data
Cookies and similar tracking technologies

2. How We Use Your Information

We use personal information for purposes that include, but are not limited to:

Providing counseling and related behavioral health services
Scheduling, confirming, and managing appointments
Communicating with you regarding services, customer care, and administrative matters
Responding to inquiries and requests
Improving our website, services, and operations
Maintaining internal records
Complying with applicable legal, ethical, licensing, and regulatory requirements

3. SMS Communications and Consent

By providing your mobile phone number and opting in through a web form, intake form, or other medium, you consent to receive SMS text messages from BrighterView Counseling, LLC.

SMS messages may include, but are not limited to:

Appointment reminders
Scheduling confirmations or changes
Administrative or customer care notifications

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving SMS messages at any time by replying STOP to any message. For assistance, reply HELP or visit www.brighterviewcounseling.com.

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share personal information only in the following limited circumstances:

With service providers or vendors who perform services on our behalf (such as scheduling, billing, or technology services), subject to confidentiality obligations
When required to comply with applicable laws, regulations, court orders, or legal processes
To protect the rights, property, or safety of BrighterView Counseling, our clients, or others

SMS Consent Disclosure:

SMS consent is not shared with third parties or affiliates.

Mobile phone numbers and SMS opt-in data are not sold, rented, shared, or disclosed for marketing or promotional purposes.

5. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to enhance your experience on our website, analyze site usage, and improve functionality. You may adjust your browser settings to refuse cookies; however, some portions of the website may not function properly as a result.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law, professional standards, or regulatory requirements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information, subject to legal and professional obligations

To exercise these rights, please contact us using the information below.

9. Children’s Privacy

Our services and website are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take appropriate steps to delete it.

10. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our website or services after changes are posted constitutes acceptance of the revised policy.